Going For It

One of my compatriots here at Greater Media, Chris Ales, played a video for me today on YouTube that completely blew me away. It's is a great example of a guy who has a business and wants people to know about it (who doesn't). But here's the thing: You can tell the guy knows exactly who he is. He knows his image within the business and he knows the image his business is going to project because of the advertising he does. You must watch the following video. It is required. You will either laugh the buttocks off of your body (doesn't have to be your buttocks) or you will be completely offended to the core of your soul. Either way, you will remember this ad. Now watch:

My immediate thoughts were these: 1) I have to see that again. 2) Is this real? 3) I have to tell people about this.

So I told people about it. I played the video for Stu Iselin, another Account Executive who works here and who's seen it all. But he hadn't seen this. I told a few others about it and emailed the link to some people.

What does this mean? It means that the guy had a catchy name for his business: Jesus Christ Bail Bonds. C'mon, you gotta admit that's pretty doggone memorable. The delivery, which reminded me of the movie Deliverance, which, if you've seen it, you suddenly understand, stood out... The Hip-Hop look of the man in yellow (with no disrespect to Curious George)... The name of the owner, Bishop Barry, and his orating like a preacher... The repetition of "Bail Out!" bringing us back to the core of the business, bail bonds... Plus the very idea that this guy is advertising bail bonds, which reminds some of us of The Bad News Bears. This spot (in "the biz," we like to call commercials "spots," give it a try when you get a free second) shows this guy, Bishop Barry, wanted to go for it. He wanted people to remember his commercials, and we do.

Your Homework: Are you willing to go for it? Why not swing for the fences? There's a fine line between memorable and foolish. If you can tow it, you just might hit a grand slam (all cliches sponsored by Major League Baseball).

SCREAM OUT

If you have nothing to do New Year's Eve, go to the Somerset Crown Plaza and see Michael Nitro. He's a Jersey guy and his band shall be playing some kick-ass tunes. It's a whole package, with live band, cocktail hour, and full New Year's Eve celebration. Oh yeah, he's advertising on WDHA. And that's why I'm telling you about him right now. You wanna rock on New Year's Eve? Then check out Michael Nitro.

SONG OF THE WEEK

It's Christmas. I like this song, "Gabriel's Message," performed by Sting. It was on the original A Very Special Christmas CD which came out on A&M Records in 1987. There have been about 50 Very Special Christmas releases since then, but this album was the best. And this song is one of the best. Enjoy. And happy holidays from me to yuz (I say "Yuz" 'cause we in Jersey. Yo).

Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060