I'm pals on Facebook and a big linker on LinkedIn with Joe Coscia, a young 36-year old dude who found out last year he had Parkinson's. Click HERE to read his story. Joe is not taking this lying down. He's doing something about it, which is inspiring to people like me. Maybe people like you. He's organized a night out with the Sussex Skyhawks in August, NJ the evening of August 16th. I'm going to give you all of the info now, pasted directly from the Sussex Skyhawks website. I'd put it in my own words, but they already did it.
SKYHAWKS TO HOST PARKINSON'S DISEASE AWARENESS NIGHT
Augusta, N.J. - July 28, 2010 - The Sussex Skyhawks have joined forces with Team Fox - The Michael J. Fox Foundation for Parkinson's Research to create a very special night at the ballpark this summer. Monday, August 16th's game versus the Worcester Tornadoes is now Parkinson's Disease Awareness Night.
The Skyhawks have been working hand-in-hand with Wantage resident Joseph Coscia to help plan the night. Coscia, who was diagnosed with Parkinson's Disease over a year ago, is looking forward to the upcoming event.
“I am very excited over the partnership the Skyhawks and myself have built to bring Parkinson's awareness to the forefront. It will be a great night of fun, baseball, and awareness.”
If you would like to order tickets for this great night, contact the Skyhawks at 973.300.1000.
So call the Skyhawks, order some tickets, and help out.
Thanks for reading!
Dave
David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060
Thursday, August 5, 2010
Born To Run
I recently received an email from Marissa Eckrote. She commented how she understood how I felt; how she lost her father, Bruce, in December, two and a half months before mine died. And she asked that I pass something along to you. So here it is:
She and her family have organized the 2010 Born To Run 5K Run/Walk that will be taking place on August 21st in Wayne, NJ. Go HERE to see the info and sign up. The race is in scenic Packanack Lake. Proceeds go to a Wayne resident suffering from leukemia, a high school scholarship in Bruce Eckrote's name, and to esophageal cancer research.
Thanks for reading!
Dave
David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060
She and her family have organized the 2010 Born To Run 5K Run/Walk that will be taking place on August 21st in Wayne, NJ. Go HERE to see the info and sign up. The race is in scenic Packanack Lake. Proceeds go to a Wayne resident suffering from leukemia, a high school scholarship in Bruce Eckrote's name, and to esophageal cancer research.
Thanks for reading!
Dave
David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060
Monday, August 2, 2010
Do Like Mad Men Do
AMC's Mad Men just debuted its third season a week ago. It follows the life and career of an early-1960s ad exec named Don Draper (Jon Hamm) as he juggles the advertising world, a failing marriage, and one very secret...uh, secret.
Here's the thing: I have never seen the show. Not a single episode. Yet somehow, I was just able to list for you the show's name, it's network, its lead character (and his real life name, spelled correctly), and what the show was about. I even know what the secret is/was.
How do I know all this?
Simple. AMC has done an amazing job advertising and publicizing the show. They've spent money advertising, but they've also engaged the media to cover the show as if it was as big as the Super Bowl. They've mixed an advertising campaign at the masses, created a great website, put together a cool contest, invested time and thought into social networking, and sent Hamm and cast out for the short, poppy Entertainment Tonight interviews (like the old AM radio single from an album) as well as the longer-form, more extensive discussions on NPR. They've used all of this to create word of mouth (you and I talking to each other as well as a slew of show blogs) that has helped make Mad Men the most successful show ever on the network.
"So, uh, Dave, like what does this mean to me?" you say as you scratch your lower abdomen.
"It means plenty," I say with an accent derived from unknown origins. "Want me to be specific?"
"Did you say 'Pacific'?"
"No."
"Oh."
I'll continue, assuming it's okay with you. Here's the lesson we can all learn from AMC's Mad Men. Do it all. All, in this case, doesn't mean it has to cost you money. It does cost time, but if it's your business, you can find the time. Let's say you have a retail business, like a bike shop. You get into the store each day, sell to customers, fix bikes, deal with vendors, do a couple of errands at lunch, close out the register and lock up. Busy day. Did you consider taking 10 minutes from your day and thinking? Seriously. Walk away from the counter, let Tony or Tennille man the fort. Walk away from the busted Schwinns and take a 10-minute walk around the block or the parking lot. Then think. Ask yourself what you're doing. How do people know about me? About my shop? How do they find out? What are those other people doing in other businesses that I can apply to mine? What's my competition doing? What am I doing right? What am I doing wrong? What can I be doing better?
Ask yourself stuff like that every time you take your ten-minute walk. Don't feel guilty. This isn't a break. You're still working. But instead of the hands-on, tangible work you're used to, you're doing an intangible. You're thinking. You're looking at Mad Men and wondering what AMC is doing right. And you're thinking, I don't have a $5 million advertising budget, but I know Twitter is free and Facebook is free and it wouldn't cost me anything, besides embarrassment, if I stood on the sidewalk this Saturday in a tight Lance Armstrong outfit, bullhorn in my hand, telling the world that they should come into my store and see the greatest feat of all-time inside my shop, my little but awesome bike shop. And when they come in, have your staff dance to "Thriller" in bare feet. See? Great feet. A great song. A great idea. And it didn't cost you a cent. Just 10-minutes of thinking, kind of like what the Mad Men used to do.
SPEAKING OF FEET
Last month, I wrote a sort of melancholy post about missing my dad. It had nothing to do with advertising. I just needed an outlet about how I felt. Not too long afterward, I received an email from Marissa Eckrote. She commented how she understood how I felt; how she lost her father, Bruce, in December, two and a half months before mine died. And she asked that I pass something along to you. She and her family have organized the 2010 Born To Run 5K Run/Walk that will be taking place on August 21st in Wayne, NJ. Go HERE to see the info and sign up. The race is in scenic Packanack Lake; a course I personally ran on an extremely hot and humid Saturday in July. Proceeds go to a Wayne resident suffering from leukemia, a high school scholarship in Bruce Eckrote's name, and to esophageal cancer research.
ROCKING THE PARK
I'd say I'd see you at the race, but WDHA is also sponsoring Rock The Park that afternoon at the PNC Arts Center. Creed is the headline act. If you're interested in participating, some key sponsorships are still available. Call me and we can haggle. It'll be a blast.
SONG OF THE DAY
This week's Song Of The Day is one I've heard a couple of times of the past few weeks on WMTR. It's "Reminiscing" by the Little River Band. Remember this song? Is it irony if you don't? I'll give you one piece of memory I just dragged out of my membrain: It was 1986. I was going to be the greatest rock n roll drummer/singer/songwriter you ever heard of. I took a voice lesson in Chatham with my voice teacher, Diane. And I sang this song in my lesson. It's not Vivaldi, it's not Steve Perry, it's not Sam Cooke, but for whatever reason, I wanted, on that day, to sing like Glenn Shorrock (the LRB's lead singer, which neither one of us knew until just now when I checked on Wikipedia - say, does your business have a Wikipedia site? Think about it.)
Thanks for reading!
Dave
David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060
Here's the thing: I have never seen the show. Not a single episode. Yet somehow, I was just able to list for you the show's name, it's network, its lead character (and his real life name, spelled correctly), and what the show was about. I even know what the secret is/was.
How do I know all this?
Simple. AMC has done an amazing job advertising and publicizing the show. They've spent money advertising, but they've also engaged the media to cover the show as if it was as big as the Super Bowl. They've mixed an advertising campaign at the masses, created a great website, put together a cool contest, invested time and thought into social networking, and sent Hamm and cast out for the short, poppy Entertainment Tonight interviews (like the old AM radio single from an album) as well as the longer-form, more extensive discussions on NPR. They've used all of this to create word of mouth (you and I talking to each other as well as a slew of show blogs) that has helped make Mad Men the most successful show ever on the network.
"So, uh, Dave, like what does this mean to me?" you say as you scratch your lower abdomen.
"It means plenty," I say with an accent derived from unknown origins. "Want me to be specific?"
"Did you say 'Pacific'?"
"No."
"Oh."
I'll continue, assuming it's okay with you. Here's the lesson we can all learn from AMC's Mad Men. Do it all. All, in this case, doesn't mean it has to cost you money. It does cost time, but if it's your business, you can find the time. Let's say you have a retail business, like a bike shop. You get into the store each day, sell to customers, fix bikes, deal with vendors, do a couple of errands at lunch, close out the register and lock up. Busy day. Did you consider taking 10 minutes from your day and thinking? Seriously. Walk away from the counter, let Tony or Tennille man the fort. Walk away from the busted Schwinns and take a 10-minute walk around the block or the parking lot. Then think. Ask yourself what you're doing. How do people know about me? About my shop? How do they find out? What are those other people doing in other businesses that I can apply to mine? What's my competition doing? What am I doing right? What am I doing wrong? What can I be doing better?
Ask yourself stuff like that every time you take your ten-minute walk. Don't feel guilty. This isn't a break. You're still working. But instead of the hands-on, tangible work you're used to, you're doing an intangible. You're thinking. You're looking at Mad Men and wondering what AMC is doing right. And you're thinking, I don't have a $5 million advertising budget, but I know Twitter is free and Facebook is free and it wouldn't cost me anything, besides embarrassment, if I stood on the sidewalk this Saturday in a tight Lance Armstrong outfit, bullhorn in my hand, telling the world that they should come into my store and see the greatest feat of all-time inside my shop, my little but awesome bike shop. And when they come in, have your staff dance to "Thriller" in bare feet. See? Great feet. A great song. A great idea. And it didn't cost you a cent. Just 10-minutes of thinking, kind of like what the Mad Men used to do.
SPEAKING OF FEET
Last month, I wrote a sort of melancholy post about missing my dad. It had nothing to do with advertising. I just needed an outlet about how I felt. Not too long afterward, I received an email from Marissa Eckrote. She commented how she understood how I felt; how she lost her father, Bruce, in December, two and a half months before mine died. And she asked that I pass something along to you. She and her family have organized the 2010 Born To Run 5K Run/Walk that will be taking place on August 21st in Wayne, NJ. Go HERE to see the info and sign up. The race is in scenic Packanack Lake; a course I personally ran on an extremely hot and humid Saturday in July. Proceeds go to a Wayne resident suffering from leukemia, a high school scholarship in Bruce Eckrote's name, and to esophageal cancer research.
ROCKING THE PARK
I'd say I'd see you at the race, but WDHA is also sponsoring Rock The Park that afternoon at the PNC Arts Center. Creed is the headline act. If you're interested in participating, some key sponsorships are still available. Call me and we can haggle. It'll be a blast.
SONG OF THE DAY
This week's Song Of The Day is one I've heard a couple of times of the past few weeks on WMTR. It's "Reminiscing" by the Little River Band. Remember this song? Is it irony if you don't? I'll give you one piece of memory I just dragged out of my membrain: It was 1986. I was going to be the greatest rock n roll drummer/singer/songwriter you ever heard of. I took a voice lesson in Chatham with my voice teacher, Diane. And I sang this song in my lesson. It's not Vivaldi, it's not Steve Perry, it's not Sam Cooke, but for whatever reason, I wanted, on that day, to sing like Glenn Shorrock (the LRB's lead singer, which neither one of us knew until just now when I checked on Wikipedia - say, does your business have a Wikipedia site? Think about it.)
Thanks for reading!
Dave
David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060
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