Friday, November 13, 2009

The Massively Big & Crazy Stupid Phat Big One-Day Sale

That's right. If you are a fan of the medium some of us call "radio" and if you believe it's good to advertise there (JC Penny, Home Depot, Geico and my mother all agree that it is), then guess what? I will tell you. WDHA-FM ("The Rock of New Jersey") and WMTR-AM ("Classic Oldies") will be running a massively big & crazy stupid phat big One-Day Sale on Tuesday, November 17th.

"Why should I care?" you sing, echoing "5:15" by The Who and swinging a faux microphone about the room.

Because, I write. Because. But besides that lame response, we're practically giving the radio station away. You wanna buy some air? How does 50% off sound to you? If you were buying a $20,000 car, getting it for $10,000 would be pretty nice. If you were buying an ad in the Star Ledger or Bergen Record for $10,000 on a nice sunny Sunday, when everyone is outside and not reading the paper, wouldn't it be better to spend those ten thousand smackers and get twenty thousand smackers' worth that will run all over during the week, when it rains or is cold and people are putting on their radio to listen to the sweet sounds of the Beatles or Shinedown?

Yeah, that was a long sentence.

Bottom line be dis: Take advantage. Don't be a silly. You want to blow up your business in a good way (meaning not the kind of way insurance will reimburse you for)? Then hit me up and say, "Yo, Dave, you know I want that 50% off this Tuesday. And hey, can I get it Wednesday too?"

No. Tuesday only.

"What if I don't want to run any ads until January 'cause I'm all spent up for the Oh Nine campaign?"

They can start in January and go through May. Think happy spring! And as you think it, know you only need to think about spring with 50% of your brain. The other 50% can be used for thinking about other things, like Oprah guests or Jell-O shots or Nancy Pelosi action figures.

SONG OF THE WEEK

If you just read what I wrote, then "Because" by The Beatles makes a heckuva lotta sense. You agree?

So, you in? Cool. Me too.






Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060

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