Did you ever see the film Shawshank Redemption? Based on a story by Stephen King, it follows the life behind bars of an inmate, Andy Dufresne, convicted of killing his wife in what was described as a crime of passion. At the moment he took another life, he had such passion for what he was doing that morality and consequences were not part of the man's mindset. His heart led his head. (It doesn't matter that he didn't do the killing, just stay with me, okay?)
"And this has to do with what, David Kirk?" you ask, slowly nodding to the person on your right, who thinks you look odd for nodding at her.
I'll tell you what this has to do with. Ready? It has to do with Passion. (cue the soundtrack)
If you run a business, you have a deep conviction about it, right? You started it because you saw an opportunity. You thought you could be successful. You thought you could be great at it. In other words, you had a passion for the industry and your skills and made the decision to dedicate your professional life to it.
So why do so many commercials you hear sound the same? Listen to the guy in the auto spot screaming at you for 40 seconds, then 20 seconds of another guy speaking faster than the legal speed limit. Listen to all the places that boast about how they have "best customer service" and "most knowledgable staff." It's the same thing over and over again.
Which leads me to my question: Where's the passion in these commercials?
Remember the burning inside you used to feel when you thought about your business? Remember how your heart beat just a little bit harder and you knew, just knew, that you would be different?
Are you?
When it comes to making your decisions about where to advertise and what to say, find that passion again. Get that burning sensation back (the one you don't need a doctor to cure - c'mon, get your mind out of the gutter) and use your emotions to describe your business. Why did you get into it? What do you do differently? Why are you the best? Let your passion turn into creativity. When it comes to making a great radio commercial, let your heart lead your head. It's almost a guarantee that the consequences will be something you can be most proud of.
SONG OF THE DAY
WDHA, 105.5 FM: The Rock of New Jersey, plays new rock and classic rock. One track that fits with the above is "Life's Been Good" by Joe Walsh. We play it. You like it. Put together a really good commercial and life will be good for you too.
Thanks for reading!
Dave
David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060
"And this has to do with what, David Kirk?" you ask, slowly nodding to the person on your right, who thinks you look odd for nodding at her.
I'll tell you what this has to do with. Ready? It has to do with Passion. (cue the soundtrack)
If you run a business, you have a deep conviction about it, right? You started it because you saw an opportunity. You thought you could be successful. You thought you could be great at it. In other words, you had a passion for the industry and your skills and made the decision to dedicate your professional life to it.
So why do so many commercials you hear sound the same? Listen to the guy in the auto spot screaming at you for 40 seconds, then 20 seconds of another guy speaking faster than the legal speed limit. Listen to all the places that boast about how they have "best customer service" and "most knowledgable staff." It's the same thing over and over again.
Which leads me to my question: Where's the passion in these commercials?
Remember the burning inside you used to feel when you thought about your business? Remember how your heart beat just a little bit harder and you knew, just knew, that you would be different?Are you?
When it comes to making your decisions about where to advertise and what to say, find that passion again. Get that burning sensation back (the one you don't need a doctor to cure - c'mon, get your mind out of the gutter) and use your emotions to describe your business. Why did you get into it? What do you do differently? Why are you the best? Let your passion turn into creativity. When it comes to making a great radio commercial, let your heart lead your head. It's almost a guarantee that the consequences will be something you can be most proud of.
SONG OF THE DAY
WDHA, 105.5 FM: The Rock of New Jersey, plays new rock and classic rock. One track that fits with the above is "Life's Been Good" by Joe Walsh. We play it. You like it. Put together a really good commercial and life will be good for you too.
Thanks for reading!
Dave
David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060
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