Jingle Bells

You don't hear them much anymore, but when I was a wee lad growing up on the hard streets of Madison, almost every commercial featured a jingle. Remember this from Coca-Cola?

And this?

If it matters, I would like to be a pepper.

My massively important point is that, years later, as my stubble goes gray and my body decides it suddenly enjoys pulling hamstrings while walking the dog, I still remember these jingles. I remember the Tastykake jingle. I won a brownie at a Halloween party in 3rd of 4th grade because I could recite this faster than anyone else:

Did you note that the McDonald's commercial you just saw/heard had 2 jingles? Yeah, can't get anything by you.

While the business of jingles has fallen by the wayside in favor of licensing master recordings of well-known songs, maybe it's time you started a trend and brought the jingle back. We'll all be listening. And then we'll blog about it in 25 years!

A SCREAM OUT

Speaking of trends, it's time to welcome Trend Motors, on Route 46 in Rockaway, back to the WDHA airwaves. Actually, they're The New Trend Motors and they'll be sponsoring WDHA's highly-rated 5 O'Clock Whistle for the next six months (and maybe longer if you visit them and buy a few VWs). When you hear their commercial, you'll hear a jingle. It's pretty catchy too.

SONG OF THE DAY

Let's never forget WMTR. A staple on the WMTR playlist (besides The Staple Singers, ba da ching! {that's supposed to be the sound of a drum and cymbal smash after a vaudeville joke, but my explanation has killed the whole joke. Maybe that's why vaudeville's dead too.]) is The Mamas & The Papas. Although the leaves are mostly gone now, and not brown, the sky is gray (grey in England) and it's getting cold. So how 'bout some "California Dreamin'," thanks to 1250 AM "Classic Oldies" WMTR.
Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060