J-E-T-S Jets Jets Jets On WMTR!

Large news is just about to reach your eyeballs and saturate your cranium. Ready? Set? Here goes: WMTR has signed on to broadcast every New York Jets game for the 3rd year in a row. Pretty cool, right? This is good luck for Jets fans because MTR has aired the Jets the last two seasons and the team has made it to the AFC Championship Game both times. Will this third season be the charm that gets the Jets to the Super Bowl for the first time since 1969? We can't wait to find out.

If you've got a business and you always wanted an association with a pro sports team and always thought it would be WAY WAY over the dreams of even your biggest budgets, contact me. It's not as large an investment as you might think. And we've got various packages that can get you in pre-game, post-game, during the games, and also during the rest of the week on Classic Oldies, WMTR (that's 1250 AM to you and me).

Since you're in a sports frame of mind, here's a classic stadium anthem played often by WMTR. It's "Na Na Hey Hey (Kiss Him Goodbye)" from 1969. The group? Steam. Now let some off and give the song a listen.

Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd.
Cedar Knolls, NJ
07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060

The Rock Of New Jersey - And Pretty Much Everywhere Else Too!

101.9 WRXP-FM has flipped. It was a good rock/alternative rock station airing out of that big city some of us call New York. Now, we've seen two former rock stations flip over the past couple of years. First, there was 92.3 K-ROCK. Now, RXP. Is rock dead?

Nope. There's still Q104.3 out of NYC bringing you the classics of rock. (I heard someone say recently that Q104.3 is considered the 106.7 Lite FM for guys in their 40s, 50s & 60s, which stings a bit.) And, of course, there's WDHA-FM, 105.5 "The Rock of New Jersey," airing out of great old Cedar Knolls, NJ (just a stone's throw from Morristown). DHA plays its share of classic rock, from Hendrix to The Who. But it also plays loads of new music, from Finger Eleven to the Foo Fighters, from Shinedown to Black Stone Cherry. And the station has been around, and in this active rock format, for more than 30 years. Your rock options aren't gone. They've just dwindled a bit. If you haven't given WDHA a try, now's as good a time as ever. See you around the top of the dial.



Thanks for reading!
DaveDavid Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd.
Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060

Advertising On The Radio For Dummies

Back in early '00s, I worked in the Special Markets Division of the Universal Music Group. We put together music promotions, mainly custom compact disc promotions. The CDs you see in Williams Sonoma and Starbucks and Pottery Barn? They were/are done by those divisions. One of the hard parts of the job was convincing companies that putting together a custom CD for them was actually pretty easy. We chose the music together, licensed it, put some artwork on the CD - which we could create or their in-house art department could create, manufactured and shipped to their warehouse. There. Done. It was a 3-month process: 6-8 weeks to license the songs and 4 weeks to manufacture. Before record companies morphed into dinosaurs, this was a big business.

"Yes, Dave," you save with just a trace of a lisp, "but is it the same with radio?"

I will answer you with a hearty OH YEAH! Really, it's actually easier. You come up with a budget. We recommend to you what type of commercials we should run for you (10-second live announcements, 60-second pre-recorded announcements). We write and produce the commercial. You approve it. You pay us. You hear it on the air. Very simple. How long does it take? Give us 48 hours and we can have you rocking out on the airwaves.

Let me add that there is a catch. It's easy to go from 0 to 60 in 48 hours. But here are a few things you should keep in mind:

- Is your budget enough to keep you on the air for a sustained period of time? If you're running a branding campaign, a few weeks won't cut it. Run commercials for six months and really commit to your branding campaign. Combine it with local print, social media, cable. If you've got the budget, diversify.
- Is your message clear? You know why people change the dial when they listen to the radio (or why they skip commercials altogether with their DVRs)? Because the commercials usually suck. Seriously. They try to be funny but aren't. They try to be crass but are annoying. They try to get your attention but do it with cliches. This part is as important as your budget. You've got to cut through the clutter with a great commercial. Don't settle for less than what you can be proud of. And if you WANT to be on the air in 48 hours but don't really NEED to be, take a breath and get it right. Why waste money with a lousy commercial?

There. Those are the basics. Budget. Script. Goals. If you know what all three are, you've just increased your odds incrementally when it comes to running a successful radio campaign. Good for you.

SONG OF THE WEEK

WMTR plays some great Classic Oldies. As I composed the most wonderful words ever (look above), MTR played "Creeque Alley" by The Mamas & The Papas. Know it? Great song. Listen and enjoy.





Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd.
Cedar Knolls, NJ 07927
cell: 917-204-1929
e: dphilp@greatermedianj.com
fax: 973-538-3060

Radio Advertising: I Sell Air

Unless you're going through a mid-life crisis, it's really not as bad as Billy Crystal suggests:



Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd.
Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060

Want To Learn About Advertising On The Radio?

If you're interested in advertising or marketing your (insert your whatever here), then the opportunity of a lifetime is here for you! Okay, it's not an opportunity of a lifetime. You'll have better opportunities in life, like having kids or making kids or getting married or hitting your first Major League home run or watching your kid hit his first Major League home run while you sit next to that person you married so many years ago. So, yes, perspective is important. With that in mind, the opportunity of your professional lifetime looms very near.

"Why, David?" you say, intent on getting an exciting answer.

Here's why, I tell you, here's why. We're (WDHA-FM and WMTR-AM) gonna be hosting a presentation three different days in October, the 19th, 20th and 21st in Parsippany. In this multi-media presentation, we're going to discuss advertising - what works, what doesn't work, and how you can do better.

"What's in it for me?" you ask again, clearly not seeing that you'll learn something and be a better person, possibly changing world history, because of this.

I'll answer your question, but only because you asked. All right, first, you're going to see me. That's worthy of a good night's sleep anytime. Second, you'll be exposed to new ideas. Third, there will be an opportunity to purchase advertising at drastically reduced rates. Drastically. Fourth, you'll be entered to win $10,000 in advertising on DHA or MTR. And fifth, you'll get a gift certificate to a local restaurant.

That's 5 things that are "in it" for you. Isn't that a lot? It's like we're throwing a party for you. Just you. Because we care.

So, interested? If so, call me. We can talk more, exchange emails, start a relationship that lasts for years. Hey, if I'm lucky, maybe you'll invite me to Junior's first big league game.

SONG OF THE WEEK

I was never a huge Alice In Chains fan, but I was always a big fan of "No Excuses." It makes sense today because there are no excuses why you don't come on out in October and learn all about how you can improve your business. Sound swell? Awesome. I'm staring at the phone right now.



Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd.
Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060

Sussex Skyhawks & Parkinson's Awareness Night

I'm pals on Facebook and a big linker on LinkedIn with Joe Coscia, a young 36-year old dude who found out last year he had Parkinson's. Click HERE to read his story. Joe is not taking this lying down. He's doing something about it, which is inspiring to people like me. Maybe people like you. He's organized a night out with the Sussex Skyhawks in August, NJ the evening of August 16th. I'm going to give you all of the info now, pasted directly from the Sussex Skyhawks website. I'd put it in my own words, but they already did it.

SKYHAWKS TO HOST PARKINSON'S DISEASE AWARENESS NIGHT

Augusta, N.J. - July 28, 2010 - The Sussex Skyhawks have joined forces with Team Fox - The Michael J. Fox Foundation for Parkinson's Research to create a very special night at the ballpark this summer. Monday, August 16th's game versus the Worcester Tornadoes is now Parkinson's Disease Awareness Night.

The Skyhawks have been working hand-in-hand with Wantage resident Joseph Coscia to help plan the night. Coscia, who was diagnosed with Parkinson's Disease over a year ago, is looking forward to the upcoming event.

“I am very excited over the partnership the Skyhawks and myself have built to bring Parkinson's awareness to the forefront. It will be a great night of fun, baseball, and awareness.”

If you would like to order tickets for this great night, contact the Skyhawks at 973.300.1000.

So call the Skyhawks, order some tickets, and help out.



Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060

Born To Run

I recently received an email from Marissa Eckrote. She commented how she understood how I felt; how she lost her father, Bruce, in December, two and a half months before mine died. And she asked that I pass something along to you. So here it is:

She and her family have organized the 2010 Born To Run 5K Run/Walk that will be taking place on August 21st in Wayne, NJ. Go HERE to see the info and sign up. The race is in scenic Packanack Lake. Proceeds go to a Wayne resident suffering from leukemia, a high school scholarship in Bruce Eckrote's name, and to esophageal cancer research.



Thanks for reading!
Dave

David Philp
Account Executive
WMTR-AM/WDHA-FM
Greater Media Broadcasting
55 Horsehill Rd. Cedar Knolls, NJ 07927
ofc: 973-538-1250 x1377
e: dphilp@greatermedianj.com
fax: 973-538-3060